Lifted Research Group

"A company designed to overthrow the masses by our influence. Our slogan is simple -underground inventive, overground effective- at l-r-g we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We're trying to put the spotlight where we think it really belongs, because it's much more than clothing and concepts, it is a way of living. L-R-G innovative essence for the above average person."

Biography

Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) is a creative lifestyle clothing company. Jonas and Robert's vision was to design clothes that represented a variety of influences, a reflection of their environment and interests. Through LRG's success as a brand and inclusive group concept, it has become an outlet to express not only Jonas and Robert's ideas, but also a platform for others to do the same. LRG takes pride in discovering and uncovering new and emerging talent; supporting those that pursue their goals with the same passion that supported it's own growth. This concept has always remained the same, it's one that LRG stands beside and looks to share with the world. At LRG we are what we make, we are who we support, and we'll never forget where we come from.

-Thank you to all the supporters who believe in our message and product-

The Logos

The Cycle Logo represents the cycle of growth. It symbolizes the experience of this amazing gift we call life.

The Number 47 represents the age of co-owner Jonas Bevacqua's mother when he and Robert Wright created the company. "She has been the most incredible role model and supporter of my life" -Jonas

The giraffe is our symbol of elevation. The giraffe is able to see beyond the rest.

The Tree is the result of the roots becoming strong, supporting growth. The Tree is what we've become. The tree represents "overground effective." The Roots are our origin, the beginning of the life of our company. The Roots represent "underground inventive"

LR Geans is a branch of L-R-G that specializes in denim of all types. It's the goal of LR Geans to push the boundaries of all things denim. Our back pocket branding is our cursive L stretched and tilted.