Renowned Reggae Musician, Chronixx will be headlong a european tour this summer kicking off August 1st in Belgium. Globetrotters check out the dates below. Lookout for more from Chronixx and LRG.more
July 8th, 2014
Fresh off of the release of our brILLiant youth EP 9th wonder stops by Hip Hop DX for an in-depth interview where he discusses Little Brother’s original beginnings, The importance of Branding in today’s industry, and explains how he crafts. Check some excerpts and clips from the interview and read the rest in its entirety here.
HipHopDX: I’m pretty excited about the Jamla roster.
9th Wonder: Are you really?
DX: Yeah, I’m easy. I just like talented emcees. I’m a lyrics-first person. You got GQ’s project coming up. What are you excited about?
9th Wonder: I think people love growth, right. People like to hear growth of an emcee, especially coming from somebody that is “seen as underground” even though I’m on like 20 million albums [Laughs], you know what I mean? People like to see that as us not growing and not expanding and things like that. So when an artist of mine grows and shows versatility, not necessarily trying to make a big hit, but just shows versatility it says something and that’s the thing about Q’s album that I’m excited about because he is probably the most versatile artist that we have. He came in that way. Some artists are one way and then some artists are like “Oh I’m gonna have this type of track or that type of track.” No, he’s been like that since day one. I’m excited because he gets to show that and he also gets to show another side of Oakland that hasn’t been shown in a very long time—through the Hyphy movement and all that stuff. But lyricism, like pure just straight driven lyricism, lyrics and deciphering bars. Not to say that doesn’t exist in Oakland at all, I’m just saying in the forefront, it’s been awhile since that has been showcased. And I think that’s the thing about GQ that’s exciting to me and also exciting to the people of Oakland—that he is just straight lyricism as if he is not even like an Oakland native. He may be an Oakland native in his stories, but as far as the way he is delivering it, it’s kind of hard to tell [where he’s from]. So that’s what I’m excited about.
DX: How do you approach when you’re crafting sound for an artist, or how does let’s say a GQ album differ from a Rapsody album?
9th Wonder: Just being able for an artist to tell the story. I look at producers like directors and artists like actors. A director makes sure the story line is right or even the setting is right. For us producers, settings to directors is beats for producers. And I have to make sure each artist has a way that they can tell their story on the right setting. And that’s how it’s different from every album—from a Rapsody album or a GQ album, that’s how it’s different. I have to make sure the setting is right for the person to tell their story. A Rapsody setting is gonna be totally different from a GQ setting if you look at them as actors, so that’s how I kind of divide it.
DX: So is it based off their style? Is it based off their content?
9th Wonder: It’s based off topic, it’s based off style, it’s based off demographic, who’s listening, you know what I mean? That’s the way it’s divided. It’s a real big psychological science behind creating albums like that you know as far as sequencing and setting the scene for a particular artist. Every time I come to [Los Angeles, California], it sounds cliché, I’ll listen to The Chronic. If you didn’t live here, listening to The Chronic while you’re here makes you feel Los Angeles or feel LA. You know where some of the beats the vibe [were derived from] because artists make music from vibes and surroundings. And it’s always good for Q to go home, spend some time in Oakland and come back to North Carolina because we can’t feel Oakland like he can but he can tell us about Oakland like no other. And I have to have a setting to give that. Same thing with Rapsody and talking about things in North Carolina. I have to have the right setting for it.
July 1st, 2014
In our latest delivery for Fall 2014, Retro Revival, we have created a series of lightweight sportswear featuring our classic “Baby Tree” print. Items from the collection include, The Ruetiggar Short Sleeve Woven, The Retro Revival knit, Retro Revival Slim Straight Sweat Short, and Retro Revival Tank Top. Available now on shop.L-R-G.commore
To celebrate the life of music legend Bobby Womack 9th Wonder has released an 11 track mixtape featuring samples from Bobby Womack’s memorable Music. Farewell To the Soul Man. Stream and download below.more
June 26th, 2014
The LB project has been created to Unite the European Skateboard scene through art shows in Berlin, Copenhagen, Barcelona, Paris and more cities throughout Europe, The project is a year long event where artists, skateshops, media and brands will unite to make skateboard and art accessible to all.
Featured artists include:Michael Sieben, Jeremyville, Todd Bratrud, Jeremy Fish, Funeral French, Kid Creature, Chad Eaton, Mark Foster, Mike Kershnar, BB Bastidas, and Lucas Beaufort. This endeavor will support Skateistan (http://www.skateistan.org) by donating half of the art presented during the exhibition. The LB project is giving it’s supporters the opportunity to register for the chance to win original art from the show for free. Find out more at http://www.the-lbproject.com/more
June 25th, 2014
Buckshot & P-Money drop the latest visual for “Sweetest Thing” ft. T’Nah Apex. Check the video below.more