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Summer 2012 Button Ups

All new woven styles from Summer 2012 are available now at shop.l-r-g.com

Children Of Vision Camo Tank

from our Children Of Vision Series. This Tank Top is constructed of Jersey featuring our famous Camo pattern. Logo hits at neckline and hem.

Carlos Ribeiro Firing Line

May 21st, 2012

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LRG + Elevator Music Present Rashad’s Museum

May 21st, 2012

Columbus singer/songwriter/producer extraordinaire Rashad’s mixtape, Museum, is a gathering of masterpieces – much like the actual physical structure itself. Having earned his stripes contributing heavily to Stalley’s Intelligent Truck Music mixtape, that experience has allowed him to create a truly game-changing inaugural solo effort. Featuring key contributions from the likes of Styles P (“The Life”) and PA Flex (“Be True”), all songs were mixed, produced and recorded by Rashad himself.

Click here to download Rashad – Musem and be sure to follow Rashad on Twitter.



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Billy Marks Commercial

May 18th, 2012

Check out our latest commercial featuring Billy Marks.

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Augor Skateboard Deck

May 17th, 2012

Featuring grimy graphics and lettering we’ve come to expect from Artist Driven member and world renowned graffiti writer, Augor, LRG is pleased to announce a collaborative skate deck with the SoCal native. Available in four different colors – including red, blue, purple, and charcoal. – the deck was expertly crafted by the fine folks at KAYO and is now available exclusive at shop.l-r-g.com.

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Meyhem Lauren – Respect The Fly Shit

May 17th, 2012

Recorded and completed in a hotel room during SXSW this year, Respect the Fly Shit from Meyhem Lauren is a gathering of some of the biggest names in underground hip-hop. The marathon session features contributions from the likes of Action Bronson, AG Da Coroner, Heems of Das Racist, Despot, Riff Raff and produced completely by Tommy Mas and Harry Fraud. The “unexpected birth” may be a treat that no one saw coming, but rest assured, it’s coming soon. Labeled “organized chaos,” some of the key people behind the mixtape talk about the varying factors that went into 24-hours of respecting the fly shit.

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The Prime (Sapient & Luckyiam) – A Bit Different (2012)

May 15th, 2012

The first stunning visuals from supergroup The Prime’s sophomore effort Fade contains signature sounds we’ve come to expect from Luckyiam and Sapient. Directed by Tim Slusarczyk, “A Bit Different” finds both veteran emcees reintroducing themselves to an audience that has been pining for new music since their critically acclaimed release of One Uppers. Presented over Sapient production that has definite head-nod appeal, braggadocios vocals allow for energetic visuals and a chemistry between Luckyiam and Sapient reminiscent of duos from the golden age of hip-hop. Download a copy of “A Bit Different” here.

Get more Free music and information on The Prime at:
Sapientkills.com
Luckydoot.com

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Series: Through the Mic

May 14th, 2012

For too long, Los Angeles hip hop has been seen as one dimensional ‘gangsta rap.’ With this new series, we’re giving our city’s hip hop artists an amazing platform to show not only our community, but the world, that we have so much more to offer. – Murs-

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Through the Mic is a new concert series at LACMA that explores contemporary Los Angeles hip hop, with an emphasis on the diversity of L.A.-based artists. Co-curated by LACMA and hip hop artist Murs, concerts will take place in front of artist Chris Burden’s iconic Urban Lightsculpture on the third Thursday of every month, May through October 2012.

3MG: Murs, Eligh, and Scarub
Thursday, May 17, 2012 | 8 pm
BP Grand Entrance | $10 LACMA Members | $15 General Admission | Tickets: purchase online.

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LRCheeks

May 11th, 2012

LRG and Chocolate skateboards have teamed up for a collabo skateboard deck that highlights shared team rider Chico Brenes. LRCheeks is a nickname that was given to Chico at the Crailtap HQ a few years ago and has stuck with “The Cheeks” ever since. Also with Chico being a team rider for LRG and Chocolate since the beginning of both brands a collaboration board was only a matter of time. The board has both brands well-represented thanks to both companies classic text and logos that bring out the brands classic aesthetics. There is also a limited edition Tee sharing the boards design that will be available only available on shop.l-r-g.com. This collaboration is definitely a must have for any fan of LRG, Chocolate and LRCheeks.

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Summer 2012 | Delivery Two

May 11th, 2012

Grand Tour Tank

47th Dimension Tank Top

COV Chino Short

Children Of Vision Camo Tank

47th Dimension Slim Shirt

Underground Inventive Shirt

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Off the Record: Young Chop | Part Two

May 9th, 2012

In part 2 of our Off the Record series with 18-year-old phenom producer Young Chop, he describes how the viral hit “I Don’t Like” came about – detailing how the chorus, verses and beat came together quickly during a recording session. In addition, Chop reveals insight into the remix of the Chief Keef track that features Kanye West, Pusha T, Jadakiss and Big Sean. Not the type of person to rest on his laurels, Chops remains as focused as ever – knowing that longevity in hip-hop is what separates overnight successes from those with ultimate staying power.

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