With “Beast Out” as the rallying cry at the L.R.G. x Workaholics SXSW party, those attending followed through with energy that nearly blew the roof off the joint and had people literally jumping out of trees to show their commitment to those who took to the stage. With acts like The Cool Kids, Curren$y, Freddie Gibbs, Wavves and Trash Talk – not to mention a quartet of rapping wizards, the music thumping from the speakers was as diverse a lineup ever assembled at one SXSW party. The only question that remains is – how will we top this for next year?
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Skate The Void – LRG Japan 2011
Starring: Rodrigo TX, Chico Brenes, Karl Watson, Kelly Hart, Felipe Gustavo, and Masataka Yamashiro (LRG Japan)
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Photos | The Workaholics House Party at SXSW
March 20th, 2012
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Posted on Mar 19th 2012 4:30PM by spinner.com
While SXSW has traditionally been a proving ground for unsigned artists, in recent years stadium-level acts have begun to overshadow the up-and-comers, who have cut their teeth at the almost week-long Music event in Austin, Texas for the past twenty-five years.
One such artist, who saw his star rise after being labeled rap’s breakout star of SXSW 2010, and has since been signed to Young Jeezy’s CTE imprint, is Gary, Ind. rapper Freddie Gibbs, who noted the change in this year’s conference, which featured performances by Jay-Z, Lil Wayne, Eminem, 50 Cent, Snoop Dogg, Rick Ross and The-Dream.
“I still think it’s something dope for independent artists, but this year it’s getting a little Hollywood and corporate and s—, to be honest,” Gibbs told The Boombox, while taking in a stellar set by Brooklyn indie band Dive at the Fader Fort.
“I did a lot of groundwork here a couple years ago, so like I said, it’s a good thing for up-and-coming artists and artists putting in that work, but it is a little Hollywood this year, and a little bogus,” Gibbs continued. “Everything got a label on it, brands. That’s cool and all, I know you gotta sell your s—, but it’s taking away from being initial.”
Discussing this year’s overabundance of big-name hip-hop acts — a genre which was hardly represented before Hip-Hop Director Matt Sonzala began booking rap acts in 2004 — Gibbs lamented the lessened impact of surprise performances by heroes like Jay-Z, Kanye West and Lil Wayne.
“It doesn’t meen nothin’ no more. When an artist like that come through, it should mean somethin’. It should be a dope experience. I wouldn’t mind just seeing big artists in the crowd, being spectators, just to see this type of s—,” he said, referring to the unique-looking indie band on stage. “With me, it’s just about coming here, hearing good music. I go to shows, all that s—, it’s a good experience for me.”
When asked to name his favorite act at SXSW, Gibbs gave a surprising answer — California hardcore band Trash Talk, who previously caused a near-riot at the Fader Fort in 2011.
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LRG x Workaholics Trailer | #LRGbeastout from LRG on Vimeo.
After another successful year of SXSW, people are still buzzing about the party that went down between LRG, Comedy Central’s The Workaholics and a host of musical acts from different backgrounds. With Blake, Adam and Ders looking on as Freddie Gibbs, The Cool Kids, Curren$y and Trash Talk blew the roof off of the joint, it’s no surprise that those same folks are already dreaming about what next year’s party will bring with it. For now, enjoy the little teaser trailer of the event as an appetizer for Wednesday’s main course.
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As you’ve probably already heard, the house party that went down at SXSW between LRG, the Workaholics and a host of musical acts ranging from the hip-hop to harcore was a complete and utter success. Don’t believe us? Just check out some of the best tweets sent out during that 14-hour period where #LRGbeastout was the rallying cry.
@swcalise your #Workaholics party is rockin’! yfrog.com/hwbwxoyj
— Lacey Miller (@ellvium) March 16, 2012
With the cast of @comedycentral #workaholics interview for @MaximMag #hilarious twitpic.com/8xal25
— April Rose (@tweetAprilRose) March 17, 2012
It’s the #workaholics wizards and @chuckisdope at #sxsw instagr.am/p/IQGZFJlTyo/
— Comedy Central (@ComedyCentral) March 16, 2012
Still drunk. Look like garbage. Ready to party all day at #workaholics house party!!! #SXSW
— ADAMDEVINE (@ADAMDEVINE) March 16, 2012
moreRT @WorkaholicsCC: RT @liftedresearch: The only piece left of the @trash_talk set | #workaholics | #LRGbeastout instagr.am/p/IQf6zhvKFn/
— Lee Spielman (@LeeSpielman) March 17, 2012
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If you couldn’t make it down to SXSW to the party that people are calling the “best party of the festival,” featuring LRG, the Workaholics, The Cool Kids, Trash Talk, Curren$y, Freddie Gibbs and more, allow some of these Instagram snapshots to serve as a peak at the debauchery had by all. With wizards, dinosaurs and everything in between, wait until you see the video of the event that drops early next week.
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Some called it a “madhouse,” while others referred to it as “controlled chaos.” Either way, the atmosphere at the LRG x Workaholics party at SXSW was one that won’t soon be forgotten. With the cast of the hit Comedy Central show on hand to share in the good times and take pictures with fans from all walks of life, the entire experience was highlighted by musical acts that had the party going from 9am-2am. This included The Wizards, The Cool Kids, Freddie Gibbs and Curren$y, not to mention Trash Talk who had partygoers so riled up that they nearly shut the whole show down. While a few photos and tweets can’t nearly capture everything, a full video recap is in store for next week.
It’s about to get straight magical up in here. #sxsw #workaholics house party!!!! twitter.com/ADAMDEVINE/sta…
— ADAMDEVINE (@ADAMDEVINE) March 16, 2012
The Workaholics – Blake Anderson, Adam Devine, Kyle Newacheck, and Anders Holm.
The Workaholics and the winners of our “Let’s Get Weeeeird” sweepstakes.
Ders announcing bands at the #workaholics party for #comedycentral… He’s def the best chara@ Icenhauer’s instagr.am/p/IP5yU0M1Pg/
— Stanley Stuyvesant (@guestofaguest) March 16, 2012
The aftermath of Trash Talk’s set.
Damn that workaholics party was crazy as fuck last night. Fools were diving out off trees and off the roof!
— Lee Spielman (@LeeSpielman) March 17, 2012
Chuck Inglish of The Cool Kids.
Part two coming soon.
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Starring Elan Watson, Karl Watson, Alex Brenes, Chico Brenes.
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